24 Shades of Blue

Services

Strategy, Concept, Audio & Video Production

Client

Toronto Police Service

Year

2020 - Present

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24 Shades of Blue

24 Shades of Blue is a podcast that gives the Toronto community a behind the scenes view of the Toronto Police Service's activities.

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What we did:

- Bridge the gap between Toronto Police Service (TPS) and the community

- Bring the people of TPS to life

- Diversity and inclusion efforts

- Talent acquisition

- Assisting with Cold Case homicides

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Results:

- Expanded TPS reach

- Increased traffic

- Solved a nationwide phishing scam

- Created an educational tool on the TPS website

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