24 Shades of Blue
Toronto Police Service

Services
Strategy, Concept, Audio & Video Production
Client
Toronto Police Service
Year
2020 - Present
24 Shades of Blue
24 Shades of Blue is a podcast that gives the Toronto community a behind the scenes view of the Toronto Police Service's activities.
What we did:
- Bridge the gap between Toronto Police Service (TPS) and the community
- Bring the people of TPS to life
- Diversity and inclusion efforts
- Talent acquisition
- Assisting with Cold Case homicides
Results:
- Expanded TPS reach
- Increased traffic
- Solved a nationwide phishing scam
- Created an educational tool on the TPS website
Related Work
